Believe it or not, you only have two to three seconds to impress your website visitors before they click away!
If you wonder how to convert your one time visitors into customers in such a short time, effective web design should be your weapon of choice!
As the backbone of your business, your website supports all of your marketing efforts! It presents your brand, it reflects how you do business, it pushes you above your competition, but most importantly it drives sales!
In this article, we’ll discuss the top 5 Principles of Effective Web Design. Read on!
Keep it simple
Your website is the online storefront of your business! You don’t want it to be cluttered and messy, do you?
When it comes to web designs, “the less is more”.
A great website always starts with meticulous research and a thorough User Experience Design (UX). The ultimate goal of UX is to create a frustration free experience for your website users.
A UI (User Interface design) is responsible more for the presentation of your website. Buttons, icons, visuals, and the overall look of a website falls on the UI design. And the simpler is your website – the better.
Don’t get us wrong, a simple website does not mean an empty website. It simply means that on your webpage, you communicate as much important information about your business as you can with as little elements as possible.
You want your website to be informative and friendly. Just make sure not to jam way too much information into a page.
Do not overwhelm your customers with too many catchy images, clickable buttons and animations. Keep it simple, sweety!
Same is applicable to menus. You don’t want to make your website visitors overthink. The more menu options you present your customers with, the less likely they are to make any choice at all!
Removing unnecessary distractions from the backbone of your business (aka your website) will streamline your user’s experience!
Simple designs are great! They are stylish, they take less time to develop, they load faster, and often they cost less too. But most importantly, simple web designs can maximize your conversions. Isn’t it the the ultimate goal of any business?
2. Make it fast
We are the generation of impatient clickers. We expect websites to load in a blink of an eye. And if they don’t, we are out!
Truth to be told, nobody likes slow websites. The study done by Kissmetrics shows that approximately 40% of all users will abandon the website that takes more than 3 seconds to load!
When it comes to conversion, every second matters. Amazon has calculated that if their website slowed down by one second, they would lose $1.6 billion in sales each year! Eye-opening, right?
Not only does low load speed make your customer click away from your website, but it can also hurt your SEO (Search Engine Optimization).
What affects your website loading time? From moving to another hosting to using fewer fonts and scripts, from optimizing the images on your website to using updated plugins – there are numerous factors that have an effect on your load time. Consulting with a web marketing agency about speeding up your website might be a good place to start.
3. Make it mobile friendly
“Should my website be mobile friendly?”, As a web marketing agency that works with both small B2B and large B2C project, we get this question a lot!
Here is what we think. In the world where overall Internet usage on mobile phones surpasses desktop devices, you simply can’t afford to miss out on mobile! So our answer is YES! Yes, a thousand times yes to mobile website designs!
What is mobile-friendly design? In the simplest terms, mobile friendly web design means that information on your page is easily accessible through a desktop browser and through mobile devices.
A responsive website automatically detects the visitor’s device and adjusts according to the screen size.
Responsive web design is much more than just a shrunken version of your desktop website. This approach makes use of fluid layouts, flexible images and responsive web design media queries.
Everyone loves mobile friendly web designs: desktop users love them, mobile users love them, web design and development companies love them, Google loves them too!
According to the recently updated Google algorithm, websites with responsive web design will more likely show up in search results above those websites that are not mobile-friendly.
4. Make it SEO friendly
You know what they say, the best place to hide a dead body is page two of Google. As funny as it sounds, research shows that almost 95% of all web traffic goes only to the first page of Google search results.
How to get to the top of that mystical Google ladder? This is the question that, we as a web design and development company, get asked every day.
The answer is SEO. SEO is an acronym for Search Engine Optimization. In the simplest terms, it is a complex mathematical algorithm that gives a score to every website and every content piece, so that Google can figure out how to rank your page.
By making your website SEO optimized, you are getting more visible to your potential clients.
Optimizing your website for focus keywords, creating SEO friendly web-designs, using meta descriptions, implementing a blog strategy and a backlink strategy – a lot of work and knowledge goes into the business SEO services that we offer
From marketing strategy for startups to SEO game plans for brick-and-mortar shops and online businesses – we have helped many websites to climb to the top of Google search results.
By increasing their rankings, we help companies to make the most out of this everchanging online world.
We drive more online visitors to their sites, we create meaningful content, we put our clients ahead of the competition with our SEO management services.
- Make the website appeal to YOUR user!
The last, but certainly not least principle of effective web design is making a website appeal to YOUR customer! This is something that gets often overlooked when developing marketing strategies for business.
Correct me if I am wrong, but it is very easy to fall in love with your web design when it’s your website.
So when building a page, it is always better to look at it through your potential clients’ eyes. If you want to attract a certain client to your business, you have to give them exactly what they want!
The color palette, images, use of icons, font choices – everything to the smallest detail should appeal to your customer.
The story that your brand tells and content that you create should also reflect your ideal customers preferences.
Now you have them, the top 5 principles of effective web design. What are the most important elements of a good web design? What are your thoughts? Let us know in the comments down below!