You know what they say, you only get one chance to make a good first impression. In business, that first impression often comes from branding.Large or small, online or brick-and-mortar, retail or B2B – every business can benefit from having a well-thought-out branding strategy in place.
Well, if branding is the lifeblood of a business, then the logo must be the heart of your company’s identity.
Read on to learn why a logo is important to your business and how you can build a killer brand Identity.
Logo helps to establish a strong brand identity
As a famous designer Paul Rand once said,, “a logo doesn’t sell, it identifies.” We can’t agree more!
Brand identity is the set of visible elements that a business uses to portray its image to the world.
A color system, consistent image styles, corporate typefaces, logos – all these elements instantly make buisinesses recognizable to their clients.
A logo alone is NOT a brand identity though. It’s just one of the most effective ways to identify your company via the mark or icon.
Imprinted on your website, your promo materials, your business cards, letterheads and landing pages, your logo is what communicates your company’s personality to your customers. It is essentially the face of your business.
Nike’s “swoosh” symbol, Coke’s famous letters, Starbucks’ twin-tailed siren or Apple’s… well, apple – all these iconic logos both portray brands’ personality and communicate what these businesses are all about.
2.Logo creates Brand recognition
Correct me if I am wrong, but you can spot a Starbucks store, a Wal-Mart sign or a Coca-Cola bottle from afar. Well, there is nothing surprising about our ability to identify a brand by its attributes and design elements. In fact, studies repeatedly show that customers relate to visuals faster and better than they do to text.
According to “The picture superiority effect in associative recognition” study conducted in Wilfrid Laurier University, the human brain is able to process and remember images approximately 60,000 times more effectively than a similar amount of written information.
This phenomenon translates into business as well. Not everyone will remember your company’s name. Yet, an informative logo can make you instantly recognizable by your potential clients. And once the recognition is here, the relationship with a client can be nurtured so much quicker!
Think of your logo as a huge brand awareness opportunity! Eye-catching golden arches of McDonald’s could teach a course on this.
According to Business Insider, the McDonald’s logo is the most recognized symbol in the world (yes, the McDonald’s golden arches are more popular than the Cross!) This type of instant recognition is the ultimate goal of any business!
From famous “We love to see you smile” tagline to its bright brand colors and Happy Meals – the McDonald’s logo incites feelings of joy and warmth.
The whole idea of happiness as a major theme of McDonald’s branding was beautifully anchored in their logo.
Never underestimate the power of recognition. Every top graphic designer will tell you that!
Effective logos are strategic business tools. When instilled in the minds of your clients, these visual symbols can help you substantially grow your business.
3.Logo sets you apart from the crowd
Whether you’re a digital media company or a small shop owner promoting her brick-and-mortar business, you want your brand to stand out from the crowd.
Being the most immediate visual association with a brand, logo tells your clients how your company is different.
Sure, maybe there are many other creative digital agencies on the market, but yours might be the only one that has a heavy emphasis on Instagram.
Or there might be plenty other chocolate brands on the market, but yours might be the only environmentally responsible brand that supports African Penguins. Why not drive your message in your logo?
You need to help your customer understand how are you better than your competition. Through the right icon and with the help of a creative graphic designer you can communicate your company’s background, your mission and even your values in the logo!
When creating this important component of your brand identity (aka your business logo), don’t hesitate to enlist professional digital media companies to help. By engaging one of those internet marketing services you stand a far better chance of creating a logo that your customer will have no trouble to recognize.
Hiring creative branding agency or not?
Your brand and your business identity are one of the most valuable assets of your company.
When done right, branding creates recognition, communicates your message, builds trust, and eventually it brings customers.
With so much of your business success depending on how well you tell your story through branding, you can’t afford to cut corners.
No, we’re not saying that you absolutely have to employ a graphic design studio to get your branding done. Obviously, there are plenty of do-it-yourself design tools available on the internet.
Remember though, a brand identity matters more than you think.
Consumers make a mix of the associations about your business based on visuals you portray your company with. A low-quality visuals can cost you a bad reputation and a lot of money in the long run.
Being one of the top digital agencies on the market, we know the true value of branding. We speak with years of experience under our belt.
Here, at Beez Media, we know precisely what makes a great branding. We believe that a well-thought-out strategy can be the difference between blending in and standing out!
When it comes to creating a brand identity we don’t believe in “one size fits all” approach. Our unique designs, eye-catching creative layouts, and effective logos are always aligned with our clients’ goals and messages.
Brand identity matters. When consumers buy from you, they buy your story, and they buy what you stand for.
What does your business stand for? What is your brand identity? Share your thoughts in the comments down below!